Archive for February, 2011

Liar, liar: How to come clean with your spouse about money

February 26, 2011 3:28 pm0 comments

Bert Martinez was hiding something from his wife, and it was eating him alive. He was tense, uptight, and withdrawing. His wife Joelle knew something was up, but couldn’t put her finger on it. In the meantime, communication between them was shutting down, and their marriage hung in the balance.

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Business Advice | 10 Reasons to Start a Business This Year

February 14, 2011 6:00 am0 comments

Here are 10 good reasons to take the plunge this January instead of procrastinating until 2012. By ROSALIND RESNICK 1. You’ll never get fired again. That won’t happen once you start working for yourself. “Careers used to be for life, and leaving a job to start your own could put […]

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Marketing | Smaller Focus Bigger Profits

February 11, 2011 5:02 pm0 comments

What’s a Ford? I know what a Ford is: it’s a large or small, cheap or expensive, car or truck. If somebody says to you, “I bought a Ford,” not much was said. Did they buy a Shelby for $50,000 or a Focus for $13,000? There’s a big difference there. So to say, “I bought a “Ford” is saying nothing, because the brand doesn’t stand for any one thing! Get it?

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